Sunday, June 26, 2005
~ give your client the experience of her life ~
Small Firm Business has a marketing article, How to Really Set Yourself Apart From the Competition, which is a bit thin in ideas, but one important message is underscored: as a provider of services you are selling an experience. The client lands, or perhaps stays, on your doorstep, not because you're the best in the field but because of the quality of your customer service. It's obvious but a good reminder.
